|The companies’ incoming orders in the period January to September 2020 were 7 percent below the previous year’s figure. Smaller companies with less than 200 employees were much more affected than larger firms, with a minus of 12 percent. All in all, the sharp drop in orders gives rise to fears that the economic effects of the medical technology pandemic will extend well into 2021 and perhaps even beyond.|
With regard to the development of sales for the year as a whole, the companies surveyed expect a 4 percent decline in sales compared to 2019. The difference in dynamics between large and small companies is most striking here: While companies with fewer than 200 employees expect a 10 percent drop in sales in 2020, respondents from larger companies estimate the decline at only 1 percent.
69 percent assume that digital distribution channels will become more important in the future, a good half expect this to be the case for digital service solutions as well. More than one in five companies anticipate a fundamental change in their business model, and one in ten did not yet dare to assess further developments at the time of the survey.
In addition to the currently already noticeable effects of the Corona crisis, the industry is subject to numerous additional changes. These will be noticeable in three areas in particular: a changed significance of sales markets, medical technology areas and entrepreneurial functions.
|The following trends are highlighted:|
01 Digital sales and service are on the upswing
|SPECTARIS, Deutscher Industrieverband für|
Optik, Photonik, Analysen- und Medizintechnik e.V.
Roland Berger Holding GmbH
|Trendreport Medizintechnik, 13.11.2020 (german whitepaper)|
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